Henkel AG & Co.
OSIPro.com is the second project we've completed for our friends at Henkel. This site features their line of construction-grade adhesives and sealants for the building industry professional.
We needed an architecture that allowed busy industry professionals to quickly and easily find the products they use every day. We needed the site to have a personal feel for each industry pro, built upon a simple and clean presentation of the product lines that always supports the overall brand. We needed to show the site visitor, who may be using a competitive product, what the parallel choice is in the OSI Pro line, and why it's a better choice.
We created a database-driven product listing that allows users to find products and info based on, for instance, who they are, what they do, or material standards and requirements. And we, of course, included a simple, one-click option for users who know what they need, and want to find it quickly.
One of our favorite components of the site is the QUAD Color Cross Reference, a dynamic color match system for the QUAD® product line, boasting the widest range of colors in the industry.
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