In order to be useful, your company's Web site must be
search engine friendly
to be found by target prospects and your current clients. In order for clients to find your company's Web site, search engines must first be able to find and
index the site.
BuildingOnline offers a complete Search Engine Optimization (SEO) package which includes to following steps:
Step 1: Keyword Phrase Selection
We'll help you choose 10 keyword phrases
that are most relevant to your business, are most likely to be used by potential clients, and have the least number of competing sites. We then use the Wordtracker database to help find
the most appropriate and related keyword phrases.
Step 2: Run Initial Report
We create WebPosition
Gold reports that show your site's ranking
for each of your 10 chosen keyword
phrases in the major search engines. This initial report
will help us to:
1) decide which pages / keyword phrases naturally work together
2) determine if search engine optimization is necessary
3) give a bench march for progress with search engine placement
See an example of a WebPostion Gold SEO report generated for BuildingOnline.com, our building industry news portal web site: www.BuildingOnline.com/stats/seoreports/menu.htm
Step 3: Page Optimization
We access each page of your Web site, editing existing copy to ensure proper usage of your keyword phrases and optimizing
the page code as required. If necessary, we will work with your marketing personnel to create content for sites with little or no existing content.
Step 4: Link Building
We'll add your site to BuildingOnline”s sponsor list. This is important because link building (exchanging links with other sites
in good standing) helps increase your site's ranking with the major search engines, such as Google. Your site will also earn an
Enhanced Listing in the BuildingOnline industry directory. See an example of an Enhanced Directory Listing that we maintain
for our client James Hardie Building Products.
Step 5: Site Submission
We submit your Web site to the major search engines and directories, as well as those exclusive to the building industry.
Step 6: Waiting Period
Search engines take anywhere from 2 to 6 weeks to index a Web site. After which, we run another report showing how your
post-optimization site ranks as compared to the initial, pre-optimization report results.
Your initial Search Engine Optimization is included for all full service clients on retainer with BuildingOnline. For
BuildingOnline clients who would like additional keywords above the 10 included with their package, charges are as follows:
BuildingOnline Search Engine Optimization Fees:
$75.00 per keyword/phrase, priced in groupings of 10 keywords /phrases**.
*NOTE: The first 10 keywords are included with your full service web design and Internet marketing package.
**NOTE: For this fee, BuildingOnline will submit and complete
the above listed 6 steps one time. Your Web site is a living
document and your keyword
search engine placement will change over time. For optimum
search engine placement benefits, we recommend reviewing
resubmitting your site standing 4-6 times a year.
Contact us today to learn more about Search Engine Optimization,
or any of BuildingOnline's many products and services!
